It’s 1980’s Boston. Imagine three fresh-faced post college friends, each returning to their respective hometowns in New York to figure out plans for the future. After a year of facing the realities of limited opportunities at home, one of the three friends is invited to work alongside his music mentor in Nashville, where within a few short months of first-hand witnessing Nashville’s potential, the trio reconnects and sets a course with destiny.
In the mid-eighties, Nashville was a beacon of music possibilities, with Music Row filled with record and publishing companies, recording studios, and a deep, deep, deep pool filled with talented world-class musicians, singers, songwriters, all converging toward a common goal: hopes of making a mark…and a living, somewhere on the music industry landscape.
After a couple years of practical hands-on learning by each, together the trio decided to open an office on “the row” as-it-was, servicing major ad agencies throughout the country.
On one occasion, a visiting client from Chicago casually commented, “gee, you guys bring such a fresh sound and vibe of Nashville meets progressive big-city sense, you might consider opening a Chicago office!”
Not long after, partner’s Francavillo, Pecorella, and Hagopian, charted a course to risk chance, by relocating to an area of the country which none were remotely familiar, hoping to contribute to the arguable second capital - albeit most competitive - ad market in the nation. And so, Intuition Music Inc/Chicago offices and state-of-the-art recording studios was born.
Recognizing the opportunities that Chicago held, what also followed Intuition was a steady stream of Nashville talent, bringing a healthy infusion of musical blood into the ever-fertile Midwest music scene.
It is with the that sum total of musical talent, along with a handful of warm and welcoming clients - entrusting their careers as well as their blue chip client accounts, to three virtual strangers. Where for the next decade and a half, Intuition Music held a formidable presence as a top Chicago-based jingle and post scoring house for national and international television and radio.
The Story Of
Intuition Music Inc.
The Intuition Archive features just a few of the memorable projects produced by the Intuition team, reflecting the iconic TV culture of the late 20th century, ushering in a new millennium.
It is with deep appreciation, pride, and gratitude, to the creative clients - along with the top-flight musicians and associates, who’s immense talents contribute to Intuition’s ongoing legacy.