ABOUT - ORIGINS

Growing up a child music prodigy inside a musically gifted and supportive environment, many noticed an undeniable passion and drive in New York-born and raised Bobby Francavillo, that he would somehow succeed in the highly competitive entertainment industry.

Albeit starting as a child drummer, soon his ability to compose was discovered and nurtured by highly respected mentors guiding his evolution - he became internationally recognized as a composer/arranger/orchestrator wonder-kin of sorts, leading his being invited to Nashville (to work alongside one of his mentors) in what began a career as an in-demand session arranger.

Transitioning, once agin, as co-founder/creative director/producer of award-wining Chicago-based jingle/post-scoring company, Intuition Music Inc, which he skillfully parlayed into a highly respected independent record and publishing division aptly named imi Records - enjoying successful strategic distribution alliances with multi-national record companies such as; WEA/Atlantic, TVT/SONY, and MCA/Universal.

With desire to reconnect to his East Coast roots, he relocated with his young family from the Mid-West back to New York, where he blended and grouped all that achieved into an umbrella entity under the banner: Rock Road Media Corp. RRMC’s continual evolution pivoting to film and television property development. 

Francavillo has arguably built a solid reputation as a visionary and capable leader in whatever sector of the industry he endeavors. Where this all may lead next is anyone’s guess. But no matter what lies up ahead, one thing that can be promised is an adventure!