John’s Boy Pizzeria – Glen Rock, NJ To begin the local video viral campaign, Spring Marketing designed pizza box stickers, directing loyal John’s Boy customers to the video. People loved the video so much, they demanded to see more. So, Spring producers filmed two cooking demonstrations by Umberto and John’s daughter Patty, so the world could recreate the family recipes behind the delicious dishes served up at John’s Boy Pizzeria. In a video testimonial (watch below) Umberto exclaims, “our business has always been good, but the reaction to the Spring videos has been unbelievable. Our business has grown like we’ve never seen”.
Within ten seconds of meeting John Porco, owner of John’s Boy Pizzeria, in Glen Rock, NJ, no one can resist being drawn by the warmth that radiates from John’s upbeat and friendly personality. As producers, we wanted to capture those attributes in a way that would translate to everyone who watches. John wanted something that would shows his dedication to family, as well as introduce his son-in-law , Umberto, to whom John is passing the torch. Listen, as John beams as he speaks appreciatively of his success, and proudly proclaims, “Fifty years in America… God bless America!”