As a successful accountant working in Corporate America, Anna Baron felt a deeper desire to take what she had learned, and put it to the ultimate test by starting her own business. We found Anna to be extremely knowledgeable, giving conscious thought behind every detail of the fair trade products she offered in her boutique. Her casual demeanor was pleasant and engaging. We suggested a video style where she herself could take the viewers on a personal tour of the products she felt provided the essence of WaterLeaf. Like Anna, and the environment in her boutique, we tried to strike a perfect balance, keeping the tone natural and the music uplifting.