Even though the web has somewhat leveled the playing field with regards to getting the word out globally, local television still plays a vital role for reaching a focused mass. Ad messages when tied on to high rated television programing are still result in high impressions, such as high rated programs like FOX’s American Idol, or Glee. That said, the cost of air time has long been out of reach for many small businesses. However, due to the recent economic downtrends, along with national advertisers looking to new competitive resources (like the web), cable distributors are aggressively reducing prices and creating incentives to sell the extra ad inventory.
Unfortunately, the commercial production packages offered by most distributors are internally produced cookie-cutter (low-production valued) efforts. True however, there are times when even the distributors will source out production companies like Rock Road or Spring® to produce a premium commercial. But the price is substantially marked up so the client (you) are paying for what is nothing more than middle-man handling fees. If you are fortunate enough to afford television ad time, we suggest you consider Rock Road Media to create and produce your commercial. We have a strong and long history of creating ads that stand out and deliver! And we do it at a reasonable cost to you – while delivering the highest quality production values. Ultimately, there is little difference between what is created for a major national brand product, and what we can create for you.
We invite you to take a look at our work, then give us a call and let us chance to make your brand sparkle!