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Ten East Habachi Restaurant & Sushi Lounge

Agency: DSM Agency/Metro NYC
Client: Ten East Restaurant
Produced by: Rock Road Media
CD/EP/Director/Editor: Bobby Francavillo
Producer: Melanie Hagopian
Format: Metro & NYC cable television & wide-screen cinema

The DSM agency asked that Rock Road create and produce a commercial to commemorate the opening of this spectacular Habachi restaurant and lounge located just outside of Manhattan. The situation proposed quite a unique challenge for the overall production. As the restaurant’s construction and furnishings, with only a week away from its grand opening, was in fact no where near completion. So, what you are seeing here is literally styled and shot in segments around a construction site. Thanks to our fantastic support crew (including our associates Jeff Wurtz and Jeff Burns) along with the great agency support lead by Darren Magarrow of DSM, not to forget some very appreciative and helpful owners and staff, this shoot was started and wrapped in less than six hours!

Watch Ten East Commercial