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Project CHANGE – “Shoot”


Client: Project CHANGE/City of Paterson, NJ
Produced by: Rock Road Media
CD/EP/Director/Editor: Bobby Francavillo
Writer/Producer: Melanie Hagopian
Format: Television/PSA :30

Project C.H.A.N.G.E. is a non-profit community organization based in Paterson, New Jersey. CEO, Teddie Martinez sought out Rock Road Media director, Bobby Francavillo along with writer/producer, Melanie Hagopian, to create a visually compelling statement that would capture the attention of the public, and bring awareness to the problem of gun violence among the youth of the city. Since its airing, community leaders have praised the spot’s effectiveness as the impetus for having encouraged meaningful dialogue for positive solutions.

Watch The Commercial